Dun & Bradstreet Acquires Avention, Maker of OneSource® Solutions
30 January 2017
Acquisition combines worlds most comprehensive commercial database with best-in-class Sales Acceleration platform
Dun & Bradstreet is
pleased to announce that it has acquired B2B Sales Acceleration leader
Avention, maker of OneSource® solutions. The acquisition of Avention
is a major step toward providing our customers with the premier data-driven
solution for accelerating B2B sales growth. The combination of Dun &
Bradstreet's best-in-class content with Avention's deep expertise in Sales
Acceleration will enable our customers to boost sales, enhance go-to-market
activity, and drive business growth globally.
With Dun & Bradstreet's global database of over 265 million business records fueling Avention's intuitive, user-friendly platform, B2B sales and marketing professionals can leverage timely data-driven insights — all from an interface that can easily connect to third-party platforms such as CRM and marketing automation systems.
Dun & Bradstreet will be
providing updates on further progress regarding this exciting development, so
watch this page for more details coming soon, and see below for answers to
frequently asked questions.
You can also check out Avention's robust product offering at avention.com.