Dun & Bradstreet Acquires Avention, Maker of OneSource® Solutions

30 January 2017

Acquisition combines worlds most comprehensive commercial database with best-in-class Sales Acceleration platform

Dun & Bradstreet is pleased to announce that it has acquired B2B Sales Acceleration leader Avention, maker of OneSource® solutions. The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to boost sales, enhance go-to-market activity, and drive business growth globally.

With Dun & Bradstreet's global database of over 265 million business records fueling Avention's intuitive, user-friendly platform, B2B sales and marketing professionals can leverage timely data-driven insights — all from an interface that can easily connect to third-party platforms such as CRM and marketing automation systems.

Dun & Bradstreet will be providing updates on further progress regarding this exciting development, so watch this page for more details coming soon, and see below for answers to frequently asked questions.

You can also check out Avention's robust product offering at

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